VILLA x WALE x ASICS GEL LYTE III 'IC CHAMPION'

Description

Promotion and packaging design for an exclusive Gel Lyte III from ASICS made in collaboration with national lifestyle retailer VILLA and Grammy nominated hip-hop recording artist Wale. The '#ICCHAMPION' was themed and titled after one of WWE’s most prestigious title belts, the Intercontinental Championship, which some of Wale’s favorite superstars of all time have held.